Berkeley, California
hello@jwdtan.com
@jwdtan
@jwdtan
I work closely with photographers, translating instinct into structure and strategy.
With over 15 years of experience as an Art Director and Creative Director for global brands, I understand the considerations behind commissioning and making the work, as well as the challenges photographers face navigating the commercial landscape. I support emerging and established photographers in articulating their vision and developing their practice, serving as a creative thought partner and trusted advocate throughout their careers.
SERVICES
Portfolio Curation & Photo Editing
Artist Positioning
Creative & Project Development
Treatment Education & Reviews
Curatorial Services
Marketing & Social Strategy
Career Development & Industry Advice
Client Preparation & Presentation Skills
I currently serve as Director of Creative and Development at For Your Consideration, where I represent and collaborate with a global roster of photographers, directors, and stylists.
EXPERIENCE
For Your Consideration Artists
Director of Creative & Development
In-House
Athleta – Director of Photography and Video
Tamara Mellon – Creative Director
Nike – Senior Art Director, Global Brand Design
Incase – Art Director
TOMS – Sr. Print Designer
Freelance Art Direction
Select Clients: Lululemon, Moncler, VanMoof, Tommy Hilfiger, Kate Spade, Urban Outfitters, AKQA, Tux Creative House
Past Creative Collaborators
Adrienne Raquel, Amanda Charchian, Amar Daved, Bella Newman, Benjamin Lennox, Bob Hoste, Brandon Kuzma, Clara Balzary, Dan Beleiu, Easton West, Fanny Latour-Lambert, Ferry van der Nat, Gabriel Flores, Heather Hazzan, Jake Jones, Jeff Hahn, Jerry Buttles, Joseph Molines, Ken Ngan, Laura Jane Coulson, Marcus Smith, Mel Bles, Misha Taylor, Noah Sahady, Nolan Goff, Olivia Malone, Olivia McCausland, Paola Kudacki, Peter Ash Lee, Rita Braz, Robert Nethery, Rolexx, Steven Counts, Thomas Nuijten, Tobin Sanson, Tyler Mitchell, Ward + Kweskin, Zamar Velez
With over 15 years of experience as an Art Director and Creative Director for global brands, I understand the considerations behind commissioning and making the work, as well as the challenges photographers face navigating the commercial landscape. I support emerging and established photographers in articulating their vision and developing their practice, serving as a creative thought partner and trusted advocate throughout their careers.
Portfolio Curation & Photo Editing
Artist Positioning
Creative & Project Development
Treatment Education & Reviews
Curatorial Services
Marketing & Social Strategy
Career Development & Industry Advice
Client Preparation & Presentation Skills
I currently serve as Director of Creative and Development at For Your Consideration, where I represent and collaborate with a global roster of photographers, directors, and stylists.
EXPERIENCE
For Your Consideration Artists
Director of Creative & Development
In-House
Athleta – Director of Photography and Video
Tamara Mellon – Creative Director
Nike – Senior Art Director, Global Brand Design
Incase – Art Director
TOMS – Sr. Print Designer
Freelance Art Direction
Select Clients: Lululemon, Moncler, VanMoof, Tommy Hilfiger, Kate Spade, Urban Outfitters, AKQA, Tux Creative House
Past Creative Collaborators
Adrienne Raquel, Amanda Charchian, Amar Daved, Bella Newman, Benjamin Lennox, Bob Hoste, Brandon Kuzma, Clara Balzary, Dan Beleiu, Easton West, Fanny Latour-Lambert, Ferry van der Nat, Gabriel Flores, Heather Hazzan, Jake Jones, Jeff Hahn, Jerry Buttles, Joseph Molines, Ken Ngan, Laura Jane Coulson, Marcus Smith, Mel Bles, Misha Taylor, Noah Sahady, Nolan Goff, Olivia Malone, Olivia McCausland, Paola Kudacki, Peter Ash Lee, Rita Braz, Robert Nethery, Rolexx, Steven Counts, Thomas Nuijten, Tobin Sanson, Tyler Mitchell, Ward + Kweskin, Zamar Velez