Lululemon, In The Elements

For lululemon's winter campaign, we ventured to the streets and mountains of Norway to get back to our breath. Whether you find it on the edge of a city or in the solitude of the outdoors, air brings clarity and space for reflection.

Contribution
Concept, Art Direction
Placement
lululemon.com, email, retail, printed in-store lookbook
Photographer
Jace Lumley, Noah Sahady

Director
Nolan Goff

Cinematographer
Sean Conte
Agency
ANOTHER fka Matte Black