Nike, City Ready. City Made. 


























City Ready, City Made documents a new class of international citizens as they carve their own definitions of culture, style and sport into the fabric of their metropolis, 24/7. 


Contribution

Creative Direction

Project Context
This body of work served as the globally directed “look of Nike” for the season - establishing a baseline voice through imagery and storytelling that reinforced Nike’s seasonal brand point of view. Obsessing product fidelity, style and performance authenticity and serving 70% of Nike digital, retail and wholesale needs.

Placement
nike.com, App, Retail

Photographer
Benjamin Lennox, Jerry Buttles, Jake Jones 

DOP
Brandon Kuzma, Bob Hoste

Styling
Neelo Noory, Kat Typaldos, Michaela Krebs

Hair
Amy Farid, Ben Jones

Makeup
Zenia Jaeger