Nike, City Ready. City Made.

City Ready, City Made documents a new class of international citizens as they carve their own definitions of culture, style and sport into the fabric of their metropolis, 24/7.

Contribution
Creative Direction

Project Context
This body of work served as the globally directed “look of Nike” for the season - establishing a baseline voice through imagery and storytelling that reinforced Nike’s seasonal brand point of view. Obsessing product fidelity, style and performance authenticity and serving 70% of Nike digital, retail and wholesale needs.

Placement
nike.com, App, Retail
Photographer
Benjamin Lennox, Jerry Buttles, Jake Jones

DOP
Brandon Kuzma, Bob Hoste
Styling
Neelo Noory, Kat Typaldos, Michaela Krebs
Hair
Amy Farid, Ben Jones
Makeup
Zenia Jaeger

Jessica Wen-Di Tan

Nike, City Ready. City Made.