Athleta, Allyson Felix

For the debut of Allyson Felix’s third collection for Athleta, we meet the olympian on the track on the eve of the 2020 Olympic Games for a glimpse into her training and mindset. 

Placements: athleta.com, email, retail, organic and paid social

Creative Direction


Photography by Jerry Buttles
Video Direction by Tobin Sanson
Written by Mel Destefano
Production by BAM Productions