Moncler, MONDOGENIUS
For the first time, Moncler Genius closed the gap between the realms of physical and digital in an immersive live-stream experience of their latest collection - MONDOGENIUS. 5 cities. 11 designers. 1 show - a blend of fashion, art and music.
Designer experiences within MONDOGENIUS ranged from musical performances and short films to collection presentations and gallery exhibitions. The event garnered record breaking engagement - with a global reach of 2.3 billion, and more than 299 million views across all platforms.
Placement: moncler.com, organic and paid social
Creative Direction for Video Editing & Post Production
Project Context: I lead creative direction for the edits and post-production of all Moncler MONDOGENIUS designer videos. Designers: JW Anderson, Palm Angels, Gentle Monster, 1017 Alyx 9SM, 1952M, 1952W, Dingyun Zhang, Craig Green, Grenoble, Hyke, Fragment Hiroshi Fujiwara.
Discover: mondogenius.moncler.com
Agency: AKQA