Nike, Behind The Fit

Behind the Fit, a series for Nike Women, pulls back the curtain on all that goes into getting dressed. 4 muses and 1 stylist share how their culture, passions, experiences and pursuits of holistic wellness play key roles in their personal expressions of style. 

A blend of documentary and self-capture photo and video paired with storytelling create style inspiration that goes beyond the typical look-book image and inspires others to dress for all sides of who they are.

Placement: nike.com, Nike Apps, Email, Instagram

Concept, Creative Direction


Project Context: Creative Direction from concept development to execution.

Art Direction with Jourdan Simmonds
Photography by Bella Newman & Olivia McCausland
Set Design by Lauren Nikrooz
Styling by Mel Renee