Nike Membership

That Membership Feeling is an image/video library made to pair with the launch of Nike’s new Membership identity and feature set (2023). A key part of the ask was to create content to serve both individual categories as well as the range of Membership offerings. We focused on the sense of belonging as the guiding light for art direction and the emotional underpinning for our storytelling of community, performance, celebration, connectivity and Member benefits.

We were able to achieve a deep collection of content that flexes between epic and personal, the group and the individual - while always feeling adaptive, inclusive, playful.

Imagery served all product categories as well as shopping and shipping, promotions and milestones, Nike Training Club, Nike Running Club, Training & Shopping Milestones, Nike By You and in-store shopping features.

Placement: nike.com, Nike Apps, Email, Retail