What to Wear This Week is an editorial series developed to deliver Nike’s best-of to trend-seeking consumers. Each week, an outfit responding to the seasons bias’ in color, silhouette, style genre or fabric are delivered in-app and via email. 

Art direction takes a candid and relaxed approach, looking behind the scenes of styling sessions, product closets and warehouses. 

The success of this series turned WTWTW into a seasonal staple in the NikeDirect digital strategy. 

Placement: nike.com, App, email