Nike, Membership

To launch Nike’s new Membership identity and features (2023) we created a deep collection of imagery and video that flexes between epic and personal, the group and the individual - while always feeling adaptive, inclusive, playful. The sense of belonging: “That Membership Feeling”, served as our guiding light and the emotional underpinning for our storytelling of community, performance, celebration, connectivity and Member benefits.

Imagery served all product categories as well as shopping and shipping, promotions and milestones, Nike Training Club, Nike Running Club, Training & Shopping Milestones, Nike By You and in-store shopping features.
Contribution
Creative Direction

Creative Team
Jourdan Simmonds

Photographer
Jerry Buttles, Zamar Velez
Stylist
Neelo Noory
Hair
Amber Duarte
Makeup
Zenia Jaeger