Nike, Greatness Born In The Neighborhood

Taking Summer back to the place where self-belief and budding passions first start: at home. Greatness Born In The Neighborhood embraces the local streets and pitches that make athletes and the seaside parks where people gather to create and play. Celebrating the hometown hero and their journey to the world stage.

Contribution
Creative Direction

Project Context
This body of work served as the globally directed “look of Nike” for the season - establishing a baseline voice through imagery and storytelling that reinforced Nike’s seasonal brand point of view. Obsessing product fidelity, style and performance authenticity and serving 70% of Nike digital, retail and wholesale needs.

Placement
nike.com, App, Retail
Photographer
Benjamin Lennox, Jerry Buttles, Jake Jones

DOP
Brandon Kuzma, Bob Hoste
Styling
Meg Cuna, Neelo Noory

Jessica Wen-Di Tan

Nike, Greatness Born In The Neighborhood